About Us

FOUNDER MESSAGE

ABDULWAHED BIN SHABIB

Established in October 2020 amid the pandemic’s disruptions, AWS Distribution, an integral part of the Abdulwahed Bin Shabib Group’s 40-year legacy, specializes in tools & equipment, Backed by substantial funding, exceptional infrastructure, and a proﬁcient team, we are primed to deliver high-quality service. Nestled in UAE strategic crossroads of Dubai the global city, we anticipate vast opportunities, serving a diverse clientele.
Specializing in an extensive range of products from frozen and canned foodstuff non-food items and electronics, we aim to expand by developing our own high-quality branded products. With well-equipped warehouses, a substantial capital base of AED 300 million, and a dedicated team, we are ready to cater to diverse distribution needs

The Group’s primary parent company is headquartered in Dubai, UAE – is a very trusted name and has been at the forefront of FMCG Distribution across the region for over the past 40 years. An exponentially growing company in the Middle East, we deal with a wide range of leading global FMCG brands.
The AWS Distribution is a private company with single-family ownership which originated in 1981, when Abdulwahed Bin Shabib founded a Distribution business, his first of many pioneering and successful ventures. Mr. Abdulwahed went on to become a highly successful entrepreneur, international investor, business leader and philanthropist of the UAE.

Our vision

In AFRA there is only one way: doing the all.

This is the principle that guides our daily work to be the leading undisputed and preferred partner for the sales and distribution of our tools and equipment to industrial maintenance, automotive repairs and retailers in the MENA region, Europe and Far East.

Understanding, meeting and exceeding the business expectations of our suppliers and customers, so that they can count on an effective service.
Implementing modern sales processes aligned to the market developments that can leverage trade opportunities and reliability.
Deploying competent sales force and upgrading their skills and knowledge through continuous training and exposure of AFRA products.
Leveraging technological advances for quicker, insightful decision making and getting closer to principals and customers.